So which is worse for a Texas fan: the AI calling the play that lost to Florida, or the athletic director using the play that lost to Florida as his sales pitch for the AI?
The platform itself is a big swing. Texas says Bevo Lab will cover all 21 sports and about 500 athletes, with about 40 student researchers working under Kirk Goldsberry, the former ESPN analyst and Spurs vice president for strategic research. The school is leaning on ties with Dell and Google Cloud. There is a "Bevo Lakehouse" data warehouse for game film and wearable data, starting with football, and a "transfer AI" system meant to help coaches with roster evaluation, scouting and game strategy.
"Bevo Lab will become the global benchmark for innovation in sports AI and data analytics, making Texas Athletics the most data-driven athletic program in the country," Del Conte said.
Goldsberry told the Houston Chronicle that Chris Bosh will be part of the lab's staff and that Kevin Durant will be more involved once he retires, ESPN reported.
The real test comes Saturday night. No. 19 Texas (4-2) hosts No. 7 Ole Miss (5-1) at 7:30 p.m. ET on ABC, and the Longhorns are 3-point favorites. If Texas faces another fourth-and-short, everyone in Austin will want to know who made the call.