John Daly signs Topgolf deal covering Masters week in 2027 and 2028

John Daly will return to Topgolf’s Augusta venue during Masters week in 2027 and 2028 under a new multiyear agreement announced October 20.

The deal expands the appearances Daly made there during the 2026 tournament week into a broader arrangement for venue visits, branded content and merchandise around the United States. Topgolf has confirmed the two Augusta years, with details of a new event due early next year. It has not released the full appearance schedule.

Daly’s Masters-week business had long centered on the Hooters on Washington Road, where he sold merchandise and signed autographs. Front Office Sports reports that the restaurant’s 2025 demolition displaced that setup. During the 2026 Masters, he made appearances at both Topgolf and Top Dawg Tavern.

The deal extends beyond Augusta

Topgolf says the partnership will bring Daly Vibe merchandise to its venues and add two ready-to-drink John Daly cocktails at 55 locations. Golf Digest’s report says the apparel will be sold at selected sites, so golfers should check their own venue rather than assume the complete range will be available everywhere.

The announcement also accompanies the return of Topgolf Nights on Thursday, October 22. The company advertises late-night play at participating U.S. locations on Thursdays, Fridays and Saturdays, with times and rates varying by venue. Thursday pricing is excluded at Topgolf Las Vegas, and the offer does not apply to Lounge, Swing Suite or Toptracer Range locations.

For Augusta visitors, the confirmed development is Daly’s planned presence during the next two Masters weeks. Specific appearance dates and the proposed new event still need their own announcements before anyone can plan around them.

Sources

• Topgolf: John Daly multiyear partnership announcement, October 20
• Front Office Sports: Daly’s agreement after the Augusta Hooters closure
• Golf Digest: Daly’s Masters-week plans for 2027 and 2028
• Golf Digest’s original saved X post