East Carolina answered Rice's brief third-quarter lead with three consecutive touchdowns, using Emory Williams' passing and TJ Engleman Jr.'s running to win 28–12 Saturday at Dowdy-Ficklen Stadium in its American Conference opener.
The Pirates improved to 3–2 overall and began league play with a victory after their open week. Rice fell to 1–5 and 0–2 in the conference. For ECU, a game that was still separated by a touchdown entering the fourth quarter changed quickly: two scores within the opening three minutes of that period put it beyond Rice's reach.
Williams connected with Ray Ray Joseph Jr. for touchdowns of 22 and 6 yards. The first gave ECU a 7–0 lead in the opening quarter. The second restored the Pirates' advantage after Tyvonn Byars had put Rice ahead with a 23-yard touchdown run early in the third. Rice's extra-point attempt was blocked, leaving the Owls ahead 9–7.
ECU responded with a long possession rather than an immediate explosive play. Its 17-play, 75-yard drive consumed more than eight minutes and ended with Williams finding Joseph from 6 yards. The Pirates carried a 14–9 lead into the final quarter, then Engleman supplied the afternoon's longest ECU scoring run: a 43-yard touchdown that extended the margin to 21–9.
Williams added a 12-yard rushing touchdown shortly afterward, completing his three-touchdown afternoon. The sequence gave ECU 21 unanswered points after Rice had taken the lead and left the visitors needing multiple scores with most of the fourth quarter remaining.